You have a small business. A beauty parlor, furniture production, a showroom or a mini-bakery. You have made a website, spent money - but there are no customers.
Most likely, the reason is due to mistakes that get in the way of selling. Below are 5 typical situations we see every day. And ways to fix it quickly.
Mistake 1: The site doesn't explain what you're useful for
Have you visited the typical cosmetologist's website?
It reads:
"Professional approach. Quality. Personalized approach. You deserve the best!"
But it's unclear what services, where you are located, how to sign up.
And people are looking:
"where to do facial cleansing", "order site Moscow", "cosmetology in the area X" - and leave if they do not find the answer immediately.
What to do:
Write specifically. For example:
"Hardware facial cleansing in Moscow with a trip to the house. 50+ reviews. 5 years of experience. Record online."
Error 2: The site gives errors or does not open at all
Error 403, 404, 500 - technical failures faced by small business owners, especially if the site is made "on the knees".
You may have ordered a site from a freelancer, a friend did on Tilda, forgot to pay for the domain - and that's it, the client sees the message:
"Technical error on the site" or "a critical error has occurred on the site".
What to do:
- Check the site through services: PageSpeed, GTmetrix.
- Keep an eye on your domain and hosting.
- Order technical support or site audit from the experts.
Error 3: Site is overloaded, everything is mixed up
For example, you have a workshop website: you make furniture, restore, make closets.
But the site is chaos. Photos without descriptions, no prices, no structure.
And the client googles: "where to order a turnkey website", or "make a closet to the dimensions", gets to you - and can not understand what you do.
What to do:
- Divide the site into sections: "Our services", "Examples of works", "Prices", "Contacts".
- On each page - clear text, contact button, photo with description.
Mistake 4: No feedback and evidence
It's especially important for small businesses to inspire trust. But the website often contains nothing more than general words:
"We love our customers."
"Working with soul."
"Quality and reliability."
Where are the cases? Where are the real photos, where are the reviews?
What to do:
- Add real reviews from WhatsApp, Yandex, Google.
- Make a "Our Works" page - with dates, location, comments.
- Make a short video where you talk about yourself.
Error 5: Site does not work on phones
People are looking for you on your phone:
"where you can make a website", "facial cleaning Moscow", "buy bread with delivery".
But the site slows down, doesn't open, the text goes off the edge of the screen - and the person leaves.
What to do:
- Check out the adaptation for mobile.
- If the site is old - order a redesign for phones.
- Add a quick way to contact: WhatsApp, Telegram, "call back" buttons.
What should you do if you recognize yourself?
If your site:
- doesn't explain what you do,
- scares you with errors or is overwhelmed,
- has no credibility and doesn't work on the phone -
You lose customers.
But it can be fixed:
- Order a website audit.
- Or turnkey recycling.
- Or just email us - and we'll tell you what to improve without a big investment.
Leave a request - we can help you turn your website into a sales tool, not just a business card.
