The owner of an online store always faces one problem: the site seems to be there, but sales are falling and customers are leaving for competitors. The reason often lies not in advertising, but in the store itself.
If you think that it is enough to "just make a website", you lose up to half of potential orders. In this article, we will analyze 7 functions without which a modern online store cannot compete, and tell you where to order a turnkey website so that these functions are implemented from day one.
1. Smart search and filters
Buyers won't have to scroll through hundreds of pages looking for the right product. Convenient filters by price, color, size and features, as well as quick search with auto-tips increase the conversion rate on 20-30%.
If you don't have a developer, it's better to order website development from specialists who will take into account UX requirements.
2. adaptive design for mobile
More than 70% users shop from their smartphones. If the site is uncomfortable on mobile, the client will leave. Here it is important to order an official site with adaptive layout, or better yet, to test the prototype even before launch.
3. optimized shopping cart
A complicated or overloaded shopping cart kills sales. Minimize the steps to payment: the ability to buy in 1 click, saving items when leaving the site, transparent delivery and payment methods. If the shopping cart is inconvenient - urgently order a seo site and finalize the functionality.
4. SEO structure from day one
In order not to spend extra months on redesigns, it is important to order the SEO of the site already at the development stage. The right category structure, optimized pages and meta tags will ensure a steady flow of organic traffic.
5. Integration with CRM and analytics
Without automation, it is difficult to track orders, balances and advertising effectiveness. If you want your business to work for you and not the other way around, order the creation of a website with integration for your tasks.
6. Fast loading of pages
Every extra second of loading time reduces conversion rates. If your site is slow, customers leave. When ordering a new store, find out where you can make a site with optimized code and hosting so that pages open instantly.
7. Easy content management
Frequently updating descriptions, promotions and photos is the norm for e-commerce. So that you don't have to depend on programmers, order a turnkey website on a user-friendly CMS with an admin that even a beginner can understand.
How to choose an executor and where to order a site
- Define your goals: you need sales, not just a "pretty website".
- Make a list of must-have features.
- Find a company from which you can order a website in Moscow or remotely, with transparent prices and cases in your niche.
If the budget is limited, you can order a site for free in the basic version, and then gradually expand the functionality. But remember: saving on key features can cost more if the site will not sell.
Why it is beneficial to order website promotion together with development
Many owners of online stores make a mistake - first order a site, and then think about promotion. It is more correct to order website promotion together with development. This will ensure a quick start, as SEO optimization will be embedded in the code and structure from the very beginning.
