5 website mistakes that drain customers (and how to fix them quickly)

5 ошибок на сайте, которые сливают клиентов

Содержание

You have a small business. A beauty parlor, furniture production, a showroom or a mini-bakery. You have made a website, spent money - but there are no customers.

Most likely, the reason is due to mistakes that get in the way of selling. Below are 5 typical situations we see every day. And ways to fix it quickly.

Mistake 1: The site doesn't explain what you're useful for

Have you visited the typical cosmetologist's website?
It reads:

"Professional approach. Quality. Personalized approach. You deserve the best!"

But it's unclear what services, where you are located, how to sign up.

And people are looking:
"where to do facial cleansing", "order site Moscow", "cosmetology in the area X" - and leave if they do not find the answer immediately.

What to do:
Write specifically. For example:

"Hardware facial cleansing in Moscow with a trip to the house. 50+ reviews. 5 years of experience. Record online."

Error 2: The site gives errors or does not open at all

Error 403, 404, 500 - technical failures faced by small business owners, especially if the site is made "on the knees".

You may have ordered a site from a freelancer, a friend did on Tilda, forgot to pay for the domain - and that's it, the client sees the message:
"Technical error on the site" or "a critical error has occurred on the site".

What to do:

  • Check the site through services: PageSpeed, GTmetrix.
  • Keep an eye on your domain and hosting.
  • Order technical support or site audit from the experts.

Error 3: Site is overloaded, everything is mixed up

For example, you have a workshop website: you make furniture, restore, make closets.
But the site is chaos. Photos without descriptions, no prices, no structure.

And the client googles: "where to order a turnkey website", or "make a closet to the dimensions", gets to you - and can not understand what you do.

What to do:

  • Divide the site into sections: "Our services", "Examples of works", "Prices", "Contacts".
  • On each page - clear text, contact button, photo with description.

Mistake 4: No feedback and evidence

It's especially important for small businesses to inspire trust. But the website often contains nothing more than general words:

"We love our customers."
"Working with soul."
"Quality and reliability."

Where are the cases? Where are the real photos, where are the reviews?

What to do:

  • Add real reviews from WhatsApp, Yandex, Google.
  • Make a "Our Works" page - with dates, location, comments.
  • Make a short video where you talk about yourself.

Error 5: Site does not work on phones

People are looking for you on your phone:
"where you can make a website", "facial cleaning Moscow", "buy bread with delivery".

But the site slows down, doesn't open, the text goes off the edge of the screen - and the person leaves.

What to do:

  • Check out the adaptation for mobile.
  • If the site is old - order a redesign for phones.
  • Add a quick way to contact: WhatsApp, Telegram, "call back" buttons.

What should you do if you recognize yourself?

If your site:

  • doesn't explain what you do,
  • scares you with errors or is overwhelmed,
  • has no credibility and doesn't work on the phone -

You lose customers.

But it can be fixed:

  • Order a website audit.
  • Or turnkey recycling.
  • Or just email us - and we'll tell you what to improve without a big investment.

Leave a request - we can help you turn your website into a sales tool, not just a business card.

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