{"id":4938,"date":"2025-08-27T22:56:31","date_gmt":"2025-08-27T19:56:31","guid":{"rendered":"https:\/\/pannlinc.com\/?p=4938"},"modified":"2025-08-27T23:24:02","modified_gmt":"2025-08-27T20:24:02","slug":"marketinges","status":"publish","type":"post","link":"https:\/\/pannlinc.com\/en\/2025\/08\/27\/marketinges\/","title":{"rendered":"How to promote business in Spain: peculiarities of the local market"},"content":{"rendered":"<h2 class=\"wp-block-heading\">Why Spain is a special market to promote<\/h2>\n\n\n\n<p>Spain is among the top 5 countries in Europe in terms of online shopping and social media activity. There are more than&nbsp;<strong>42 million active Internet users<\/strong>and almost one in two people search for goods and services every day via Google or Google Maps.<\/p>\n\n\n\n<p>However, classic promotional strategies that work in other countries need to be adapted here. The Spanish audience is appreciative:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>trust<\/strong>\u00a0(reviews in Google Maps, articles in local media and directories);<\/li>\n\n\n\n<li><strong>visuality<\/strong>\u00a0(a quality website and an active presence in social media app sites is more important than the European average).<br><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Effective sales funnels in Spain<\/h2>\n\n\n\n<p>To get to market quickly and without losing budget, it's important for businesses to build a&nbsp;<strong>comprehensive promotion system<\/strong>. No tool works alone - only a bundle gives results.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">1. Google Ads - fast traffic and leads<\/h3>\n\n\n\n<p>Google Ads allows you to:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>attract customers as early as the first day of the campaign launch;<\/li>\n\n\n\n<li>targeting by region (Barcelona, Madrid, Valencia, etc.);<\/li>\n\n\n\n<li>take into account seasonality (tourism, restaurants, education, medicine).<\/li>\n<\/ul>\n\n\n\n<p>Proper ad customization and keyword work can dramatically increase lead flow and lower the cost per application.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full is-resized\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1494\" height=\"1548\" src=\"https:\/\/pannlinc.com\/wp-content\/uploads\/2025\/04\/Shape-015-1.webp\" alt=\"\" class=\"wp-image-3078\" style=\"width:332px;height:auto\" srcset=\"https:\/\/pannlinc.com\/wp-content\/uploads\/2025\/04\/Shape-015-1.webp 1494w, https:\/\/pannlinc.com\/wp-content\/uploads\/2025\/04\/Shape-015-1-600x622.webp 600w, https:\/\/pannlinc.com\/wp-content\/uploads\/2025\/04\/Shape-015-1-290x300.webp 290w, https:\/\/pannlinc.com\/wp-content\/uploads\/2025\/04\/Shape-015-1-988x1024.webp 988w, https:\/\/pannlinc.com\/wp-content\/uploads\/2025\/04\/Shape-015-1-768x796.webp 768w, https:\/\/pannlinc.com\/wp-content\/uploads\/2025\/04\/Shape-015-1-1482x1536.webp 1482w, https:\/\/pannlinc.com\/wp-content\/uploads\/2025\/04\/Shape-015-1-12x12.webp 12w\" sizes=\"(max-width: 1494px) 100vw, 1494px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">2. HTML-newsletters - attracting customer retention<\/h3>\n\n\n\n<p>In Spain, email remains one of the most converting channels.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Medium\u00a0<strong>open rate<\/strong>\u00a0on the mailings, 18-25%.<\/li>\n\n\n\n<li>The right design and personalization builds credibility.<\/li>\n\n\n\n<li>You can promote special offers, promotions and new services through email.<\/li>\n<\/ul>\n\n\n\n<p>We create responsive HTML emails with branded design and analytics integration so that every mailing brings in real leads.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">3. Placement in catalogs and magazines<\/h3>\n\n\n\n<p>Spaniards make heavy use of catalogs and local media:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>P\u00e1ginas Amarillas, InfoJobs, Milanuncios, Idealista<\/strong>\u00a0- for different areas of business.<\/li>\n\n\n\n<li>Online magazines and thematic portals give additional coverage and increase brand credibility.<\/li>\n\n\n\n<li>First tier magazines like Wikipedia, Luxury Estate, Forbes, Vogue<\/li>\n<\/ul>\n\n\n\n<p>Having a company in the directory increases search positions and builds reputation.<br><\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full is-resized\"><img decoding=\"async\" width=\"512\" height=\"512\" src=\"https:\/\/pannlinc.com\/wp-content\/uploads\/2025\/08\/Shape-025.png\" alt=\"\" class=\"wp-image-4869\" style=\"width:287px;height:auto\" srcset=\"https:\/\/pannlinc.com\/wp-content\/uploads\/2025\/08\/Shape-025.png 512w, https:\/\/pannlinc.com\/wp-content\/uploads\/2025\/08\/Shape-025-300x300.png 300w, https:\/\/pannlinc.com\/wp-content\/uploads\/2025\/08\/Shape-025-150x150.png 150w, https:\/\/pannlinc.com\/wp-content\/uploads\/2025\/08\/Shape-025-12x12.png 12w, https:\/\/pannlinc.com\/wp-content\/uploads\/2025\/08\/Shape-025-100x100.png 100w\" sizes=\"(max-width: 512px) 100vw, 512px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">4. SEO optimization - the foundation for long-term growth<\/h3>\n\n\n\n<p>SEO is a major source of steady organic traffic.<br>For the Spanish market are important:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>local keywords (taking into account regional queries),<\/li>\n\n\n\n<li>working with testimonials and articles,<\/li>\n\n\n\n<li>internal site optimization and loading speed,<\/li>\n\n\n\n<li>placing links in Spanish domains (.es).<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">5. Google Maps and local points<\/h3>\n\n\n\n<p>In Spain&nbsp;<strong>Google Maps<\/strong>&nbsp;- The primary tool for finding restaurants, stores, beauty salons, clinics and any local services.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Promotion on Google My Business directly affects the number of calls and visits.<\/li>\n\n\n\n<li>It's important to update photos regularly, handle reviews, and customize posts.<br><\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full is-resized\"><img decoding=\"async\" width=\"512\" height=\"512\" src=\"https:\/\/pannlinc.com\/wp-content\/uploads\/2025\/05\/Shape-023.webp\" alt=\"\" class=\"wp-image-3627\" style=\"width:331px;height:auto\" srcset=\"https:\/\/pannlinc.com\/wp-content\/uploads\/2025\/05\/Shape-023.webp 512w, https:\/\/pannlinc.com\/wp-content\/uploads\/2025\/05\/Shape-023-300x300.webp 300w, https:\/\/pannlinc.com\/wp-content\/uploads\/2025\/05\/Shape-023-150x150.webp 150w, https:\/\/pannlinc.com\/wp-content\/uploads\/2025\/05\/Shape-023-12x12.webp 12w, https:\/\/pannlinc.com\/wp-content\/uploads\/2025\/05\/Shape-023-100x100.webp 100w\" sizes=\"(max-width: 512px) 100vw, 512px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Integrated promotion: why it's important to do everything together<\/h2>\n\n\n\n<p>These tools only work in conjunction. For example:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Google Ads brings customers \u2192 email retains them \u2192 SEO lowers cost per lead \u2192 catalogs and maps build trust.<\/li>\n<\/ul>\n\n\n\n<p>This is how a complete funnel is formed, where each customer stage is backed up by marketing actions.<\/p>\n\n\n\n<p>Spain is a market where trust, localization and comprehensive promotion determine success. If you want your business not just to \"appear\" but to gain a foothold and grow steadily, you need to&nbsp;<strong>system strategy<\/strong>.<\/p>\n\n\n\n<p>We build a full cycle of promotion for our clients:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Google Ads with budget optimization,<\/li>\n\n\n\n<li>HTML newsletters,<\/li>\n\n\n\n<li>publications in catalogs and media,<\/li>\n\n\n\n<li>SEO optimization for the Spanish market,<\/li>\n\n\n\n<li>promotion on Google Maps.<\/li>\n<\/ul>\n\n\n\n<p><strong>Order a free promotion strategy now<\/strong>\u00a0- and after a month of working with us you will see the first results: the growth of leads, calls and orders.<\/p>\n\n\n\n<p><\/p>","protected":false},"excerpt":{"rendered":"<p>\u041f\u043e\u0447\u0435\u043c\u0443 \u0418\u0441\u043f\u0430\u043d\u0438\u044f \u2014 \u043e\u0441\u043e\u0431\u044b\u0439 \u0440\u044b\u043d\u043e\u043a \u0434\u043b\u044f \u043f\u0440\u043e\u0434\u0432\u0438\u0436\u0435\u043d\u0438\u044f \u0418\u0441\u043f\u0430\u043d\u0438\u044f \u0432\u0445\u043e\u0434\u0438\u0442 \u0432 \u0422\u041e\u041f-5 \u0441\u0442\u0440\u0430\u043d \u0415\u0432\u0440\u043e\u043f\u044b \u043f\u043e \u043e\u0431\u044a\u0451\u043c\u0443 \u043e\u043d\u043b\u0430\u0439\u043d-\u043f\u043e\u043a\u0443\u043f\u043e\u043a \u0438 \u0430\u043a\u0442\u0438\u0432\u043d\u043e\u0441\u0442\u0438 \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u0435\u0439 \u0432 \u0441\u043e\u0446\u0441\u0435\u0442\u044f\u0445. \u0417\u0434\u0435\u0441\u044c \u0431\u043e\u043b\u0435\u0435&nbsp;42 \u043c\u043b\u043d \u0430\u043a\u0442\u0438\u0432\u043d\u044b\u0445 \u0438\u043d\u0442\u0435\u0440\u043d\u0435\u0442-\u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u0435\u0439, \u0438 \u043f\u043e\u0447\u0442\u0438 \u043a\u0430\u0436\u0434\u044b\u0439 \u0432\u0442\u043e\u0440\u043e\u0439 \u0435\u0436\u0435\u0434\u043d\u0435\u0432\u043d\u043e \u0438\u0449\u0435\u0442 \u0442\u043e\u0432\u0430\u0440\u044b \u0438 \u0443\u0441\u043b\u0443\u0433\u0438 \u0447\u0435\u0440\u0435\u0437 Google \u0438\u043b\u0438 Google Maps. \u041e\u0434\u043d\u0430\u043a\u043e \u043a\u043b\u0430\u0441\u0441\u0438\u0447\u0435\u0441\u043a\u0438\u0435 \u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0438\u0438 \u043f\u0440\u043e\u0434\u0432\u0438\u0436\u0435\u043d\u0438\u044f, \u0440\u0430\u0431\u043e\u0442\u0430\u044e\u0449\u0438\u0435 \u0432 \u0434\u0440\u0443\u0433\u0438\u0445 \u0441\u0442\u0440\u0430\u043d\u0430\u0445, \u0437\u0434\u0435\u0441\u044c \u0442\u0440\u0435\u0431\u0443\u044e\u0442 \u0430\u0434\u0430\u043f\u0442\u0430\u0446\u0438\u0438. \u0418\u0441\u043f\u0430\u043d\u0441\u043a\u0430\u044f \u0430\u0443\u0434\u0438\u0442\u043e\u0440\u0438\u044f \u0446\u0435\u043d\u0438\u0442: \u042d\u0444\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u044b\u0435 [&hellip;]<\/p>","protected":false},"author":1,"featured_media":4942,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[64],"tags":[166,165,147,164,167,159,158,163,161,162],"class_list":["post-4938","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog-ru","tag-google-ads","tag-html-","tag-seo","tag-164","tag-167","tag-159","tag-158","tag-163","tag-161","tag-162"],"acf":[],"_links":{"self":[{"href":"https:\/\/pannlinc.com\/en\/wp-json\/wp\/v2\/posts\/4938","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/pannlinc.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/pannlinc.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/pannlinc.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/pannlinc.com\/en\/wp-json\/wp\/v2\/comments?post=4938"}],"version-history":[{"count":0,"href":"https:\/\/pannlinc.com\/en\/wp-json\/wp\/v2\/posts\/4938\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/pannlinc.com\/en\/wp-json\/wp\/v2\/media\/4942"}],"wp:attachment":[{"href":"https:\/\/pannlinc.com\/en\/wp-json\/wp\/v2\/media?parent=4938"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/pannlinc.com\/en\/wp-json\/wp\/v2\/categories?post=4938"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/pannlinc.com\/en\/wp-json\/wp\/v2\/tags?post=4938"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}