Even modern design and beautiful layout do not guarantee that the site will sell. Many entrepreneurs face a situation where the resource works - but there are no leads. Let's look at 5 key 5 mistakes that are causing your website to fail to bring in customers

You can spend months on design, texts and advertising.
But if the site doesn't bring in applications - it's all just window dressing.

Website = sales tool.
And it only works when it's built on strategy, not inspiration.

Here are 5 mistakes that cause businesses to lose customers - and money.

1. Website without strategy and analytics

The most common mistake is to make a website "just to have one".
No purpose. No analysis. Without understanding who the customer is and what they need to do.

In the end, the site lives on its own.
And business is on its own.

Solution:
Define the goal: an application, a call, a purchase.
Connect analytics - Google Analytics, Meta Pixel, CRM.
Track which pages are actually bringing in customers.

We have at Pannlinc strategy starts with numbers.
Without them, design, SEO, and advertising are just decoration.

2. Slow loading and technical errors

No one is waiting in Europe.
If the site takes more than 3 seconds to load - the customer goes to a competitor.

Speed = trust.
Trust = sales.

Google sees the speed, too.
And lowers the position of slow sites.

Solution:
Optimize images.
Configure cache and CDN.
Correct code errors.

In Pannlinc projects speed and UX are built into the architecture from the beginning.
Because a beautiful website without speed is not a business tool, it's just a picture.

3. Difficult navigation and poor UX

The user spends 3 seconds to realize whether to stay or go.
If the menu is cluttered and the buy button is hidden - it won't come back.

UX isn't about design, it's about behavior.
The interface should lead the user to action, not distract.

Solution:
Conduct a UX audit.
Simplify navigation.
Make the path to targeted action - obvious.

We're at Pannlinc We create sites where the customer finds what they need in two clicks.
It's not magic, it's proper structure and UX design.

4. No trust and visual identity

Without branding, the site looks impersonal.
And without trust, there will be no sales.

People buy from those they trust.
Team photos, real case studies, logo - all of these form the feeling of a "live" business.

Solution:
Add an "About" section and testimonials.
Use a unified visual style.
Show the face of the brand.

Pannlinc creates branding for IT companies and startups - logo, identity, visual language.
Because the site should not just be beautiful, but should be trustworthy at first sight.

5. No SEO and content strategy

Even a perfect website is useless if no one sees it.
Without SEO and digital marketing, it simply doesn't exist in search.

Content is the fuel for your traffic.
SEO is the engine that gets the customer to the website.

Solution:
Conduct an SEO audit.
Optimize page titles, descriptions, and page structure.
Customize promotion for the local market - Spain, Europe, RU/ES.

At Pannlinc we combine SEO, UX and digital marketing.
This way, websites don't just get traffic - they sell.

Mistakes in strategy, speed, and UX are costing customers business.
But it is possible to fix them.

A website that is profitable is not an accident.
It's systemic work: analytics, UX, SEO, branding.

Pannlinc Creates turnkey websites from architecture to promotion.
Fast, convenient, easy to understand.
Websites that work as a sales force.

Because, uh. website = business. And it needs to sell.