Step-by-step promotion strategy from the Pannl Inc team
Doing business in Europe is a challenge. Especially if you've just opened, your audience doesn't know about you yet, and your advertising budget is limited. The good news is that even with minimal investment, you can start receiving applications. The main thing is to use proven tools that really work.
We're in Pannl Inc. We promote websites for Russian-speaking entrepreneurs in Europe and share our working strategy, which we apply in real projects.
1. SEO promotion: to be found on Google
To get customers to start finding you without advertising, we customize SEO. This includes:
- writing useful texts and blog articles (in Russian, English, Spanish and other languages);
- optimization of headlines, images, page structure;
- technical customization of the site (loading speed, adaptation for mobile devices, security).
Result: the site is gradually reaching the top for the right queries, and customers start coming from organic search.
2. Contextual advertising in Yandex.Direct: quick requests here and now
We set up advertising campaigns in Yandex.Direct so that your ads are seen only by those who are already looking for your product or service. You pay only for conversions, not for impressions.
We focus on maximizing conversion: we test texts, keywords and sites so that every ruble brings results.
3. Email newsletters to the target base: catching up with interested customers
We select a relevant base of potential wholesale customers (or customize the collection of such a base via forms on the website) and launch a series of emails.
It could be:
- first offer letter;
- a reminder in a couple days;
- a letter with cases or a bonus.
Such chains of touches work many times more effectively than a single mailing.
4. Placement on external sites: catalogs, forums, advertisements
Your site and proposal will be posted:
- in European and Russian-language company catalogs;
- in forums with your target audience;
- on free classifieds sites for the right countries and cities.
This creates additional entry points: people click on links, find you even outside of search engines and social networks.
5. Adding to maps (if there are offline points)
If you have an office, salon, store, warehouse or studio - we will add the company to the Google Maps и Yandex.Maps.
Users will be able to easily find you, see your hours of operation, directions, phone number, and read reviews.
6. Client's personal cabinet: convenience and trust
We create a secure private office where customers can:
- To see the stages of promotion or development work;
- to pay for subscriptions or one-time services;
- Receive notifications and reports.
This saves time, simplifies communication and increases loyalty.
7. Product placement in search engines (for online stores)
If you have an online store, we customize the way your products are displayed in the Yandex search with a photo, price and a "Buy" button. This is especially effective for attracting traffic for specific product requests.
Conclusion
📌 Even with a limited budget, you can run a systematic promotion and get customers online.
Team Pannl Inc. helps to make it turnkey: we don't just run ads or write articles, we build a clear funnel - from the first touch to the application and payment.
📬 Want to discuss a strategy for your business in Europe? Contact us - we'll find a solution that works for you.
